Her Royal Highness Princess Maxima of the Netherlands Attends the 67th United Nations General Assembly.

On September 24, 2012, Her Royal Highness Princess Maxima of the Netherlands attended the 67th United Nations General Assembly held at the United Nations headquarters in New York City.

The princess also participated in the official launch of the Better Than Cash (BTC) Alliance this afternoon. Attendees at today’s launch included the Economic Secretary of Kenya, Mr. Geoffrey Mwau as well as the Budget and Management Secretary from the Philippines, Mr. Florencio Abad, to name a few.

So, what is the BTC Alliance?  Well, it is a:

“…coalition of private institutions, governments, and international organizations committed to implementing cashless payment systems to facilitate transparency in government transactions.”

Source: RVD and UN.org