On September 4, 2012, Her Royal Highness Princess Maxima of the Netherlands participated in a meeting held at the Rijksmuseum in Amsterdam. According to RVD, the princess gave a speech in:
“… her capacity as special advocate of the Secretary-General of the United Nations in the fields of Inclusive Finance for Development. The theme of today’s meeting was the accessibility, digital developments, relevance and transparency of services and products will benefit people worldwide…”
Over three hundreds guests attended the meeting including the CEO of Royal Philips Electronics, Mr. Frans van Houten.