On Thursday, March 17, 2022, His Royal Highness Grand Duke Henri of Luxembourg arrived at the Cercle Cité in Luxembourg City to view the exhibition, Hitchcock: The Brand.

The exhibition centers around the brand that the late filmmaker, Alfred Hitchcock, created throughout since the beginning of his legendary career:

“As part of this exhibition, we attempt to analyze and illustrate the deliberate and extremely calculated fabrication of this “brand”, this universal public and highly lucrative image. He used a multitude of methods and systems that enabled him to establish a powerful, original, and effective brand image on par with his ambitions.

This exhibition unveils the private collection of Paul Lesch, a great enthusiast of the world of Alfred Hitchcock.”

Hitchcock: The Brand will be open to the public until April 10, 2022. For more information about the exhibition please click the link below:

https://cerclecite.lu/fr/event/hitchcock-the-brand

Photos courtesy of the Cour Grand-Ducale/S.Margue