On January 16, 2012, Her Royal Highness Princess Mathilde of Belgium attended the Bien Vivre avec Alzheimer dans sa ville et son Environnement (Living Well with Alzheimer’s in the city and its Environment) Awards in Brussels.

Organized by the European Foundations’ Initiative on Dementia (EFID) this award aims to improve the publics perception of Alzheimer’s disease and to promote solidarity at local level. In addition, the initiative aims to contribute to improving the quality of life of patients and their families.

In the past, the princess has drawn attention to the major challenges to which Alzheimer’s poses in our society and the importance of paying attention on how to deal with this disease as well as to promote the quality of life of people with living with Alzheimer’s.

Source La Monarchie de Belge