On March 5, 2012, Her Royal Highness Princess Letizia of Asturias attended the presentation of the campaign, Be More, Be Stronger, in collaboration with the Spanish Association Against Cancer in Madrid, Spain.
According to the official website for the royal house of Spain, the presentation of the new campaign aims to:
…put face to all the people that are behind a patient with cancer means the beginning of events that will culminate next year with the celebration of the 60th anniversary of the Spanish Association Against Cancer (AECC).
Click here to watch a video clip. (in Spanish)
Source and photo courtesy of Casa de Su Majestad el Rey