On July 6, 2011, H.R.H. Princess Letizia of Asturias attended the inauguration of the JA-YE Europe Enterprise Challenge 2011 in Madrid, Spain.
So what is JA-YE Europe you may ask? Well, according to their official site:
Ja-Ye Europe [mission] is to inspire and prepare young people to succeed in a global economy.
The mission of JA-YE is to use hands-on experiences to help young people understand the economics of life. In partnership with business and educators, JA-YE brings the real world to students and opens their minds to their potential.
JA-YE enterprise and economic education programmes are designed for young people ages 6-25 and are implemented through a partnership between local businesses and schools.
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