On Sunday, April 20, 2014, a new photo portrait of Her Majesty Queen Elizabeth II was released.

According to the Associated Press, the image, shot by famed photographer Mr. David Bailey, was taken to:

“…mark Her Majesty’s 88th birthday on April 21, 2014. The photograph was taken at Buckingham Palace in March and was commissioned on behalf of the British Government’s GREAT Britain campaign.

The image will be used in activity to support the GREAT campaign, which aims to generate jobs and growth through highlighting internationally Britain as a world-class destination for trade, tourism, investment and education.”